Qatar
Airways, crowned the world’s best airline by Skytrax in 2024, has announced the
extension of its partnership with Paris Saint-Germain (PSG) until 2028. This
renewed collaboration reaffirms the airline’s commitment to excellence and
innovation alongside one of the world’s most iconic football clubs. Qatar
Airways’ logo will continue to feature on PSG’s matchday kits, training
apparel, and warm-up jerseys across domestic and international tournaments,
including Ligue 1 and UEFA competitions.
The
announcement comes on the heels of PSG’s UEFA Champions League victory over
Manchester City at the Parc des Princes. Beyond the pitch, this partnership
expands to Qatar Airways Group, involving Qatar Duty Free and Hamad
International Airport, creating a dynamic ecosystem that connects fans
worldwide. PSG’s global reach also enhances Qatar Airways’ sponsorship
portfolio, offering unique fan travel packages and Privilege Club member
rewards to bring supporters closer to the action.
Qatar
Airways Group CEO, Engr. Badr Mohammed Al-Meer, expressed excitement over the
extension, emphasizing the shared vision of excellence and inspiring fans
globally. PSG President Nasser Al-Khelaïfi echoed the sentiment, highlighting
groundbreaking initiatives like the in-flight press conference held aboard a
Qatar Airways flight. The collaboration, founded on mutual innovation, aims to
set new benchmarks in sports and travel.
This partnership also reinforces Qatar Airways’ technological leadership, providing seamless in-flight connectivity with Starlink. PSG utilized this feature for a virtual press conference before winning the French Cup in Doha. With its extensive sports sponsorship portfolio, including FIFA, Formula 1®, and MotoGP, Qatar Airways continues to position itself as a leader in connecting fans to their favorite global events and teams.